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Headless Commerce
Composable commerce, built for speed and control.
When a themed storefront isn't enough, we build decoupled, composable commerce — a fast React or Next.js front end on the commerce engine of your choice, including Shopify Hydrogen. Total control of experience and performance, wired straight to your ERP.
Why headless
When a theme stops being enough
Themed storefronts are the right answer for most businesses. But when you need bespoke experiences, extreme performance, or to serve many channels from one commerce core, headless is how you get there — a decoupled front end that gives your team full creative and technical control, without compromising the commerce engine underneath.
How we build
Two proven routes to headless
We have deep, hands-on experience delivering headless both ways — on Shopify's own framework, and fully platform-agnostic when your stack calls for it.
Shopify Hydrogen & Oxygen
Headless on Shopify, done right — the Hydrogen React framework and Oxygen global hosting, giving you a fully custom storefront on Shopify's rock-solid commerce engine and checkout. Best-in-class DX, native to the platform.
Composable & platform-agnostic
A React or Next.js front end on any commerce backend — Shopify, commercetools, BigCommerce or a custom API — following MACH and composable principles so each piece can evolve independently, at your pace.
What we deliver
Front end to back office — one team
The whole headless stack, engineered together so experience, commerce and your ERP stay in lockstep.
Front-end engineering
Fast, accessible React and Next.js storefronts — component systems, custom experiences and rendering strategies (SSR/ISR) tuned for conversion.
Commerce backend & APIs
Storefront and Admin APIs, GraphQL, cart, checkout and catalog — wired cleanly so the front end has everything it needs and nothing it doesn't.
ERP & systems integration
The part most agencies skip: connecting headless commerce to SAP, NetSuite and Odoo through middleware so pricing, inventory and orders stay in sync automatically.
Performance & SEO
Core Web Vitals, edge delivery and headless-safe SEO — so a decoupled front end loads fast and ranks, instead of quietly losing traffic.
Our approach
A clear path from architecture to launch
Headless gives you power — and more moving parts. We plan the front end, the commerce layer and the integrations together, so nothing is bolted on after the fact.
Discover & architect
Define the experience, choose the backend and framework, and design the composable architecture.
Design & build front end
Build the React/Next.js or Hydrogen storefront in reviewable increments.
Integrate commerce & ERP
Wire commerce APIs and connect to your ERP, OMS and PIM — then test end to end.
Launch & optimise
Ship with confidence, then tune performance, SEO and conversion continuously.
Related
Part of our Digital Commerce practice
Headless is one of the ways we build commerce. Not sure it's the right fit? Explore the full picture.
Digital Commerce overview
See our full commerce practice — Shopify, headless, integration and support, and how we decide what fits your business.
Explore Digital Commerce →Shopify & Shopify Plus
Prefer a themed build? Fast, conversion-focused Shopify storefronts, integrated to your ERP — the right choice for most businesses.
Explore Shopify →FAQ
Common headless questions
Is headless right for us, or should we stay themed?
Hydrogen or a platform-agnostic build?
Won't headless hurt our SEO?
Can headless connect to our ERP?
Ready to go headless?
Tell us what you're building and what it needs to connect to. We'll recommend the right architecture — Hydrogen or composable — and a clear path to launch.